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Cultural Engagement Strategy & Branding

we build meaningful connections.


 

 
 
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Services

We consult brands and agencies on expanding their influencer capabilities. From strategy to success metrics - our goal is to synthesize both brand & talent priorities resulting in a more meaningful relationship. 

 
 

Internal Capability Development

If your team needs an internal capability for developing a thriving influencer practice, we will audit your current system ,introduce the best practices and engagement tools to help your team.

Influencer Strategy & Ideation

Working with your team to identify why influencer marketing fits into your overall brand strategy and how it can best serve your communication needs.

Segment Strategy & Ideation

Deciding on the what consumer segment your brand should focus on (i.e. music, fashion, etc) to connect cultural movements to strong program ideas. 

Discovery & Outreach

Identifying relevant influencers for your initiative and connecting the dots to develop an aligned narrative based on shared values and desired output. 

 

Partner Management

Working with your internal and external partners to ensure cross-functional needs are met for a successful program.

Program Management

Embracing all elements of an influencer program from ideation, procurement, execution, and  budget reconciliation. 

Distribution & Amplification

Managing external partners to help propagate messages across relevant distribution networks for amplified engagement. 

Research & Measurement

Leveraging your own tools, or using our proprietary intelligence tool - we can set and measure key performance indicators based on the communications goals. 

 
 

selected work

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Airbnb Open

  • Discovery & Outreach
  • Talent Management
  • Partner Management
  • Program Management     

 

 

Jarritos

  • Discovery & Outreach
  • Distribution & Amplification

 

 

 

1MSQFT

  • Influencer Strategy & Ideation
  • Discovery & Outreach
  • Talent Management
  • Partner Management
  • Program Management
  • Reporting 
 

Target

  • Influencer Strategy & Ideation
  • Discovery & Outreach
  • Distribution & Amplification
  • Program Management 
  • Reporting
 
influence has the capacity to affect behavior, change perspective, and incite action.