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Cultural Engagement Strategy & Branding

we build meaningful connections.


 

 
 
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Services

We are focused on bridging the gap between brands and diverse talent through world class partnerships across wellness, tech and entertainment.

We provide insight, strategy and execution to bring products, platforms, and people closer together using influencer marketing, experiences, and content. 

 

BRANDS & CAMPAIGN SERVICES:

 

Internal Capability Development

If your team needs an internal capability for developing a thriving influencer practice, we will audit your current system ,introduce the best practices and engagement tools to help your team.

Influencer Strategy & Ideation

Working with your team to identify why influencer marketing fits into your overall brand strategy and how it can best serve your communication needs.

Segment Strategy & Ideation

Deciding on the what consumer segment your brand should focus on (i.e. music, fashion, etc) to connect cultural movements to strong program ideas. 

Discovery & Outreach

Identifying relevant influencers for your initiative and connecting the dots to develop an aligned narrative based on shared values and desired output.

 

Partner Management

Working with your internal and external partners to ensure cross-functional needs are met for a successful program.

TALENT SERVICES:

Partner Management

Working with you to optimize and manage negotiations with external partners while working cross-functionally with your internal teams to ensure needs are met client deliverables.

Program Management

Embracing all elements of an influencer program from ideation, procurement, execution, and  budget reconciliation. 

 

Brand Management*

Working with you to develop the next steps to protect, amplify and further establish your brand in culture to drive your goals.

*Further consultation required

Distribution & Amplification

Managing external partners to help propagate messages across relevant distribution networks for amplified engagement. 

Research & Measurement

Leveraging your own tools, or using other key industry intelligence tools - we can set and measure key performance indicators based on the communications goals. 

 
 

selected work

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Airbnb Open

  • Discovery & Outreach
  • Talent Management
  • Partner Management
  • Program Management     

 

 

Jarritos

  • Discovery & Outreach
  • Distribution & Amplification

 

 

 

1MSQFT

  • Influencer Strategy & Ideation
  • Discovery & Outreach
  • Talent Management
  • Partner Management
  • Program Management
  • Reporting 
 

Target

  • Influencer Strategy & Ideation
  • Discovery & Outreach
  • Distribution & Amplification
  • Program Management 
  • Reporting
 
influence has the capacity to affect behavior, change perspective, and incite action.